Case Study

Castle Rock Fitness Club

  • Branding
  • Logo Design
  • Website Design
  • Print Design


Castle Rock Fitness club is a gym in Castle Rock, CO. They were looking for a new brand to match their brand new gym that would be built in the coming summer, as well as marketing materials and a website design to match.



The Logo


One of the highlights of scenery in Castle Rock in Colorado is the mountain peak “Castle Rock” itself. With its unique shape and reconizability, it was a perfect element to incude in the logo as a way to incorporate the community that the gym would be built in.





The Messaging

The marketing materials for Castle Rock Fitness Club expanded on the blue colors and slanted imagery to promote a fast-paced environment.

Taking it Online

The website design utilized bright blue colors to lead the user through the website to gather more information about the club.

Other Work